Kevin Everett on New Rocawear Campaign

Check out Buffalo Bills TE Kevin Everett on Rocawear’s new “I Will Not Lose” campaign which celebrates those who overcome adversity daily to continue to thrive and make the world a better place. These individuals have omitted the word “can’t” from their vocabularies and have gone on to achieve in various ways. The campaign is the brainchild of Shawn Carter, aka Jay-Z.