Potomac Family Dining Group to Sponsor Tim George Jr. for remainder of Season

WASHINGTON, DC (June 16, 2011) — Potomac Family Dining Group (PFDG) announced today that it will be the primary sponsor for the remainder of the 2011 racing season of Tim George Jr., driver of the No. 31 Richard Childress Racing (RCR) Chevrolet in the ARCA Racing Series presented by Menards. The PFDG sponsorship commences with the Rain Eater 200 at Michigan International Speedway this weekend.

The Washington, D.C.- based restaurant group is the exclusive franchisee of 30 Applebee’s® restaurants in southern Maryland, northern Virginia, and parts of West Virginia and Pennsylvania.

In addition to sponsoring George’s ARCA Racing Series entry, PFDG will also be the primary sponsor for three NASCAR Nationwide races in 2011 – on the high banks of Daytona and on the road course at both Watkins Glen and Montreal. PDFG will also be on George’s Camping World Truck Series entry at later this season.

PFDG first appeared as the primary sponsor on George’s Chevrolet at Talladega Superspeedway in April in both the ARCA and Nationwide Series events and again in the ARCA race at Chicagoland Speedway earlier this month.

George brings a new-found momentum to Michigan International Speedway this week having scored his first career ARCA Series victory at Pocono Raceway last weekend, his third top-five finish in the last five races.

“Our association with Tim has been very rewarding,” said Jim Rieger, CEO of Potomac Family Dining Group. “It brings a new level of excitement to our family of guests and employees.”

Along with being one of the most recognized brands in the casual dining segment of the restaurant industry, Applebee’s Neighborhood Grill & Bar® is also its largest with over 2000 restaurants worldwide.

“I think it’s terrific that I’ll be able to represent the team members at Potomac Family Dining Group and the Applebee’s brand for the rest of the season,” said George. “I’m proud to say that the team’s hard work is starting to pay off and we know that we’ll make our new partners very proud of our accomplishments.”

About PFDG
Potomac Family Dining Group was established in 2010 to facilitate the acquisition of 30 Applebee’s Neighborhood Grill & Bar restaurants in Washington D.C. and surrounding areas. Through the leadership of its experienced management team, PFDG is positioned to deliver operational excellence and support future franchise restaurant growth throughout the metropolitan Washington D.C. area.

About Richard Childress Racing
Richard Childress Racing (www.rcrracing.com) has earned more than 190 victories and 12 NASCAR championships, including six in the Sprint Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Sprint Cup Series, Nationwide Series and Camping World Truck Series. Its 2011 Sprint Cup Series lineup includes Paul Menard (No. 27 Menard’s Chevrolet), Kevin Harvick (No. 29 Budweiser Chevrolet), Jeff Burton (No. 31 Caterpillar Chevrolet) and Clint Bowyer (No. 33 Cheerios/Hamburger Helper Chevrolet). Its Camping World Truck Series program includes 2010 Rookie of the Year Austin Dillon (No. 3 Bass Pro Shops Chevrolet) and Joey Coulter, Jr. (No. 22 RCR Development Chevrolet). Tim George Jr. (No. 31 RCR Chevrolet) and Ty Dillon (No. 41 Chevrolet) will compete in the 2011 ARCA Racing Series presented by Menards.


(catchfence.com)