Ray Lewis launches apparel line

On the same day he will start his 15th NFL season, Ray Lewis launched a new apparel line.

The Baltimore Ravens All-Pro linebacker began marketing Monday RL 52 Style, with a portion of the proceeds from sales to benefit the Ray Lewis Foundation.

The items — including hats, T-shirts, jackets and jewelry for men and women — will don an RL 52 logo. The intial items, a fall line, are available exclusively online at RL52style.com.

Lewis plans to roll out new items as the football season progresses, including women’s apparel and jewelry by New York designer Mauri Pioppo.

It’s the second business venture in the last month unveiled by Lewis. In August, Lewis formed RL52 Realty, a commercial real estate advisory firm in Boca Raton, Fla.

Other business ventures for Lewis include MVP Entertainment, a 63,000-square-foot family entertainment venue set to open at the Hunt Valley Towne Centre. Lewis was previously the namesake of a shuttered barbecue restaurant in Canton.

Click here to order Ray Lewis’ proCane Rookie Card.



(bizjournals.com)